A RUNWAY TO
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4.7 MONTHS

HOW LONG CAN YOU KEEP GOING?

BUDGETING FOR CREATIVES

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MONEY INTO TIME.

£6,420 is abstract.
3.2 months isn’t.

Add what you have, what’s coming in and what’s going out. A Runway To tells you how long you can keep going.

HAVE + IN + OUT → TIME

THE LEDGER

DEMONSTRATION BUDGET

HAVE

  • Monzo£850
  • Savings£3,000
  • TOTAL£3,850

IN

  • Cafe£650/mo
  • Retainer£400/mo
  • Grant£2,500 · 10 DECEXPECTED
  • TOTAL£1,050/moCONFIRMED · £2,500 ONE-OFF EXPECTED

OUT

  • Rent£950/mo · 3 NOV
  • Studio£180/mo
  • Materials£250/mo
  • Adobe£20/mo
  • Food£350/mo
  • Transport£120/mo
  • TOTAL£1,870/mo

4.7 MONTHS

−£820/MO SHORTFALL

7.7 WITH EXPECTED INCOME

CONFIRMED MONEY ONLY. AN EXAMPLE.

MONEY DOESN’T ARRIVE MONTHLY.

Neither should your budgeting app assume it does.

Add salaries, shifts, retainers, gigs, commissions, invoices, grants and one‑off jobs.

A Runway To models when money actually arrives, when it stops, and what happens before the next payment comes in.

Change money. Watch time change.

4.0 MONTHS

COMMERCIAL

+£1,500

CONFIRMED

4.0 → 5.0 MONTHS · A DEMONSTRATION

CONFIRMED ISN’T EXPECTED.

3.8MONTHS
CONFIRMED

5.1WITH EXPECTED INCOME

Freelancers know the danger of mentally spending money that hasn’t arrived.

A Runway To keeps expected income visible without pretending it is already yours.

TRY ANOTHER LIFE FIRST.

Live a little. Hypothetically.

Start from scratch with an imaginary life, or change something about your own. Nothing you try touches your real budget.

WHAT IF...

CURRENT 4.7 MONTHS

4.7 MONTHS

THE LEDGER AS IT IS

A DEMONSTRATION ON THE EXAMPLE LEDGER ABOVE.

NOTES ON SURVIVAL

  1. ISSUE 001 · NOTE 001

    THE FINANCIALLY AWKWARD MIDDLE

    Why becoming good at something and being paid for it rarely happen at the same time.

    3 MIN READ

  2. ISSUE 001 · NOTE 002

    THE SIX-MONTH NUMBER

    What actually changes when an artist has half a year of runway.

    2 MIN READ

  3. ISSUE 001 · NOTE 003

    LOOKING SUCCESSFUL IS EXPENSIVE

    The strange economics of appearing like your career is already working.

    2 MIN READ

  4. ISSUE 001 · NOTE 004

    A JOB ISN’T THE ENEMY

    The work that pays for the work.

    2 MIN READ

  5. ISSUE 001 · NOTE 005

    WHAT DOES A FILM COST IN MONTHS?

    Every project has two budgets: the money it takes to make, and the months it takes out of your runway.

    2 MIN READ

ALL NOTES

A RUNWAY TO

Budgeting for creatives.

Your budget doesn’t need another dashboard.
It needs a horizon.

IPHONE · FREE TO DOWNLOAD

  1. The A Runway To home screen, edge to edge: 7.0 MONTHS in white over a blue sky and a green field, −£570/MO SHORTFALL and 12.0 WITH EXPECTED INCOME beneath, and LEDGER, HISTORY and WHAT IF? along the bottom. Headline: how long can you keep going?
    HOME · 7.0 MONTHS
  2. The ledger rising out of the field as a paper sheet: RUNWAY 7.0 MONTHS at the top, then HAVE with Monzo and Savings, its own field, and their TOTAL, IN with Cafe, Retainer, Shoot and Grant and its TOTAL, KEEP → SAVINGS NOT SET (how much of your income you keep after spending), and the start of OUT, each amount on a dotted leader. Headline: your budget, in time.
    THE LEDGER · HAVE, IN, KEEP
  3. The ledger from IN down: Cafe, Retainer and Shoot marked CONFIRMED, Grant marked EXPECTED and kept out of the total, a TOTAL of confirmed income with the expected grant noted apart, the KEEP → SAVINGS row, then OUT from Rent to Transport. Headline: built for irregular income.
    CONFIRMED AND EXPECTED INCOME
  4. The home screen closer in: 7.0 MONTHS large in the sky, with −£570/MO SHORTFALL and 12.0 WITH EXPECTED INCOME as their own lines beneath. Headline: confirmed isn’t expected.
    EXPECTED, KEPT SEPARATE
  5. Two home screens stacked: 7.0 MONTHS before and 10.0 MONTHS after adding COMMERCIAL £1,500, CONFIRMED, with 12.0 and 14.0 WITH EXPECTED INCOME. Headline: change money. watch time move.
    A NEW JOB · 7.0 TO 10.0 MONTHS
  6. What If over the field: WHAT IF? QUIT CAFE at 3.0 MONTHS on a nearer horizon against CURRENT 7.0 MONTHS, and the scenario list below with Cafe switched off. Headline: try another life first.
    WHAT IF? · QUIT CAFE · 3.0 MONTHS
  7. History as a paper sheet: +1.0 MONTHS BOUGHT THIS YEAR, then one line for each day you opened or changed the app, from 6.0 months on 12 January to 7.0 months on 11 October. Headline: are you buying more time?
    HISTORY · +1.0 MONTHS THIS YEAR
  8. Settings as a paper sheet: CURRENCY, LOCK A RUNWAY TO WITH FACE ID, FULL RUNWAY OWNED, RESTORE PURCHASE, EXPORT JSON, DELETE ALL DATA and ABOUT A RUNWAY TO. Headline: your budget stays on your phone. No account, no bank connection, no ads, on-device.
    SETTINGS · NO ACCOUNT, NO BANK

A RUNWAY TO

  • CURRENT RUNWAYFREE
  • FULL RUNWAYONE PURCHASE
  • SUBSCRIPTIONNO
  • BANK CONNECTIONNO
  • ACCOUNTNO

FREE TELLS YOU WHERE YOU ARE. FULL RUNWAY LETS YOU SEE FURTHER.

FREE

  • CURRENT RUNWAY
  • LEDGER
  • IRREGULAR INCOME
  • CONFIRMED MONEY
  • KEEP & SAVINGS
  • WHAT IF?

FULL RUNWAY

  • EXPECTED RUNWAY
  • SAVED LIVES
  • HISTORY
  • WIDGETS
  • EXPORT

ONE PURCHASE. YOURS FOREVER.

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